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How does a URL shortener work?

A shortener can turn a long URL into a much shorter URL. What magic is this? If you used the Internet, you also used a URL shortener, even if you weren't aware of it. URL shorteners provide a convenient!-->!-->>-->!-->-->!-->-->…

Is Admirals the new URL name?

Update (1:30 PM ET): WashingtonAdmirals.com now redirects to Giving Kitchen, an organization that provides emergency financial assistance and other support resources to food workers. The Washington Football Team announced on Tuesday that…

Does URL length affect SEO?

Does Google prefer shorter URLs to longer URLs? It's an SEO myth that won't go away. Here's when URL length matters and when it isn't.The length of the URL is the topic of discussion in the final installment of the Ask Googlebot video…

First or more, it doesn’t matter

The question of what Google anchor text counts when you have the same link multiple times on your page, pointing to the same location, is not a new question. We've been covering it since before 2008 and even Matt Cutts made a video…

Applying click and URL conditions

“If we attach our conditions, they will want to negotiate. Let's just link to them instead. Each attorney has worked with clients who want to shorten the sales cycle, reduce the friction of acquiring new users, and minimize negotiating…

A single or multiple URL?

Today's Ask an SEO question comes from Tiffany in New York. She asks: "From an SEO perspective, which is better, single-page or multi-page design? For example, in a product page, should specs and support be separated into different tabs…

New Bing URL Inspection Tool

Bing has announced a new URL inspection tool. The tool provides actionable SEO insights and feedback designed to help pages rank better. Provides answers to common SEO issues Bing's new tool provides direct answers and data that not only…

Google wants to kill the URL

Google's Chrome browser turns 10 today, and in its short life it has introduced many sweeping changes to the web. From popularizing automatic updates to aggressively promoting HTTPS web encryption, Chrome's security team likes to wrestle…