Do you use live chat on your webpage? | Stange Law Firm, PC
A web page is an essential part of the marketing strategy of almost any lawyer or law firm. Therefore, having a law firm that is visibly attractive and loaded with relevant content about their practice areas is imperative. These days, many legal consumers turn to online search engines to find lawyers and law firms in the practice area where they need legal assistance.
However, most lawyers and law firms should try to interact as best they can with those in need of legal services who access their webpage. Just about any law firm webpage has essential contact information. For instance, almost all law firm web pages contain the available phone number, address and email address of the law firm. Many law firm web pages also have a contact page where potential clients can submit a form to contact the law firm by submitting their contact information and a basic description of their legal needs.
Do you have an online chat on your web page?
Many law firms still do not have an online chat feature on their web page where potential clients can engage in an instant message conversation with your law firm. The live chat feature usually appears in the corner of your webpage. It invites people on the web page to engage in an IM chat. Today, an online chat feature is essential when a law firm needs repetitive business. However, for some reason, many lawyers and law firms still do not implement online chat on their webpage.
One objection that many law firms have is that they are not available to chat online with potential clients. They also might not have the staff to do it for them. However, there are many online chat services available for law firms where third party live operators can chat with your potential clients. These online chat services involve hiring an outside vendor to engage in essential level communication with potential clients where they can learn the basics of a case and pass it on to your law firm. The beauty is that many of these chat services can also communicate with potential clients on nights and weekends when your law firm typically doesn’t respond to potential clients and loses many leads as a result.
Rest assured, most of these chat services only collect contact information. They know very well that they cannot give legal advice. Instead, they simply work as an online receptionist where they accumulate contact information and pass it on.
In terms of pricing, it is essential to know that many of these chat services may charge law firms per chat. Thus, the cost of using online chat can be prohibitive for many law firms if many chats occur daily (and the law firm is charged x amount per chat). On the other hand, if the law firm is getting quality leads from online chats, the cost of the service may be worth it. However, some companies also offer live chat at a flat rate per month if you are conducting a survey.
Chat plugins can help at a minimum
For law firms that don’t want to swallow the cost of an online chat service, a chat plugin, at a minimum, is a must for most law firms. Most web pages published through WordPress allow law firms to employ a chatbot on their web page for free with a simple plugin. These chatbots can use a script where they obtain the client’s name, phone number, and basic information and then pass it on to your law firm. The chatbot usually displays in the corner of your webpage while the potential customer browses your webpage and invites individuals to interact with it. While the chatbot isn’t as nice as a live operator, it’s better than nothing for most law firms.
At a minimum, it’s a big mistake for most law firms not to have a chatbot on their webpage. Many potential clients won’t pick up the phone or take the time to email your law firm. But when the chatbot appears on the webpage, many potential clients will pass their information to your law firm through the chatbot.
The ability to succeed with online marketing is highly dependent on a law firm operating its web page in the best possible way to accumulate potential leads.. If your law firm does not use an online chat service or chatbot, now is the time to consider using it on its webpage.