Goodwill® of Southern Nevada Launches Improved Website at New URL
LAS VEGAS, Nevada – Goodwill of Southern Nevada (Goodwill®) is proud to unveil an enhanced website at a new URL, GoodwillVegas.org, which immediately communicates the organization’s status as a registered 501 nonprofit organization. (c) (3).
“The importance of our retail stores and donation centers sometimes obscures the fact that Goodwill does not operate for profit,” said Rick Neal, president and CEO of Goodwill of Southern Nevada. “Our new dot-org domain immediately communicates our nonprofit status, while a bolder, simpler design invites visitors to explore the many ways we serve our community.”
The Goodwill team, recognizing the need to compellingly present its giving operations, outlets, and service programs, realized they shared a common theme: the value of hard work. “Goodwill was founded 120 years ago to end the waste of people and things,” said Bryan Stewart, vice president of marketing and communications. “Achieving this goal takes hard work, a commitment to good works, and services that work in measurable ways to benefit our community.”
In addition to useful information for donors and buyers, the website has sections for service programs available to people seeking meaningful employment and local employers who partner with Goodwill to hire them. “Last year alone, 4,687 Southern Nevadans advanced through our career services and employment training partnerships,” Neal said. “Our new site makes it easier for job seekers and employers to determine how we can best support them, whether through a 90-day training program, a two-week course, one-day workshops or support services that develop skills, or guiding letters of intent into full-time employment, our personalized service is just a click away.
The new website also adds new features to make shopping online Goodwill a better experience for locals. “Our retail team has invested in a platform that pre-sorts listings on a newly integrated shopping page, making it easy for online shoppers to find donated items here in Southern Nevada,” said said Neal.
The team also redesigned the Community Impact section so that visitors can fully grasp the many ways goodwill benefits the people of Southern Nevada, our local economy, and our environment. “We hope that over time, the phrase ‘I didn’t know Goodwill did that!’ becoming so rare that the coffee mugs we printed these words on are becoming obsolete,” Stewart said.
To learn more about how Goodwill of Southern Nevada works for our community, visit GoodwillVegas.org.