Google Search Console public tools to match the URL inspection tool; Daily briefing on Tuesday

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Hello Marketers, let’s go back in a few days.

Sunday October 10 was World Mental Health Day. Usually I don’t mention those days after they passed away, but it was also my birthday, so hopefully you’ll let it slip – and maybe sharing my experience can help others put their good first. -to be.

I’ll keep it short: I never explored therapy when I was younger, but once 2020 arrived, I found myself frustrated and overwhelmed with the more minor inconveniences more often. And I am not alone. Data from Marketing Week 2021 Career and Salary Survey reveals that 40.2% of 2,453 respondents say blockages, concerns about COVID and working from home have had a “somewhat negative” or “very negative” impact on their mental health.

This summer, I signed up for weekly therapy sessions. For me, the experience has been mixed, but knowing that I have shaken off the inertia and asked for help has been extremely heartwarming. And, in general, I feel a little less anxious because I know there is always someone I can reach out to.

The first step can be the hardest. If you’re trying to get started, Mayo Clinic has a solid list of tips for finding a mental health care provider and the National Alliance on Mental Illness has excellent questions to ask potential therapists. Thanks for allowing me to share this post – keep scrolling for the latest research news.

George Nguyen,

Google Search Console’s public-facing testing tools (in particular, AMP, Mobile-Friendly, and Rich Results testing tools) are updated with new features to more closely align with the Google Search Console inspection tool. ‘URL, the company announced yesterday. The update will bring the following fields to the public tools:

  • Page Availability – Whether Google was able to crawl the page, when it was crawled, or any obstacles encountered while crawling the URL.
  • HTTP Headers – The HTTP header response returned from the inspected URL.
  • Page screenshot – The rendered page as seen by Google.
  • Matched AMP Inspection, inspect both canonical URL and AMP URL.

This should help you align your reporting between the different Google tools. No later than yesterday morning Google noted a discrepancy between the URL inspection tool and the crawl status reports can be confusing. Having all of these tools better aligned can lead to less confusion and a more efficient use of your time.

Read more here.

Microsoft announces updates to Smart Pages website builder

In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have a website. Based on customer feedback, the company this week announced new features for the Smart Pages service.

Now, business owners can publish a standalone Smart Page site – without the additional social and advertising tools from Microsoft’s Digital Marketing Center – for free, with no payment information required. If business owners choose to participate in Microsoft Advertising in the future, they can easily sign up when they’re ready. There’s also a new reporting feature (pictured above) that allows marketers to track pageviews, clicks, and more within the platform. And, those who manage a Bing Places account can now create a Smart Page site from their account and integrate the two properties.

Why we care Many small businesses operate without a website, using Facebook pages and local listings as their “hub” for customers, but having your own property is essential for controlling your messaging, optimizing to reach your target audience, and driving more critical traffic. and potential customers. These updates open up the Microsoft Smart Pages website builder to help even more SMBs create a clean online presence and optimize it to generate more qualified leads and customers.

Read more here.

Google Releases New Help Documents on Title and Description Control in Search

Google released two new documents to help publishers control what Google displays in search results for the ad title and description. The company also introduced a new term for the title of a search result: “title link”.

The first document is named “Control your title links in search results“and it reviews best practices for writing title elements, how Google creates title links for search results, how to avoid common problems, and how to submit comments to Google on this topic. The second new one help document is named “Control your snippets in search results“and it covers how snippets are created, the differences between rich results and meta description tags, how to prevent snippets or adjust the length of snippets, and best practices for creating meta descriptions.

Why we care These documents should provide more clarity on how Google displays your search results snippets and how you can better control what appears in Google search. Also, having a designated name for the titles in search results (“title link”) can help eliminate communication problems between search marketers and Google.

Read more here.

Crawl, slide, scream

This is why there was a spike in “Explored – currently not indexed”. At the end of September, some SEOs started to notice more types of “crawled, not indexed” reviews in their GSC reports. Google’s Daniel Waisberg investigated and Google explained, via Twitter, that “This is because index coverage report data is refreshed at a different (and slower) rate than URL inspection. The results displayed in the URL inspection are more recent and should be considered authoritative when they conflict with the index coverage report. In addition, the data displayed in the Index Coverage report should reflect the precise state of a page within days.

“It’s time to leave [Facebook] drag. “ Not as a political statement, but as a marketing opportunity for small businesses – that’s John Jantsch’s opinion. In his Post on LinkedIn, he argues that without decent follow-up and substantial engagement, the time spent posting on Facebook will have little impact for SMEs.

For the Trekkies among us. But, most research professionals will understand the reference. Sweet dreams, all of you.

About the Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting, and e-commerce. His background is in journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host and teacher in a public school.

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