Google updates Performance Max best practices with more information on Final URL Extension

Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated their additional information best practices for Performance Max help document with more details on how Final URL Expansion works in this context. This would have been added in the last few weeks.

Ginny added that these additions were added primarily based on questions on social media – so clarify each of those questions.

Here is what was added:

  • If you’re creating a Performance Max campaign for online sales goals with a Google Merchant Center product feed, we highly recommend including additional creative elements to optimize performance. If the creative elements are not provided, in some cases we can help you automatically generate the following elements on your behalf:
  • Videos are automatically generated based on provided text and image resources.
  • If you enable the Final URL Expansion feature, titles and descriptions may be automatically generated for text ads on the Search Network based on the Final URL provided. This option is not available for campaigns with exclusively store objectives.
  • Titles and descriptions are automatically generated based on the final URL provided. This option is not available for campaigns with exclusively store objectives.

Here is the confirmation tweet from Google:

Discussion forum on Twitter.

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