How to Create a Custom URL for Your YouTube Channel

YouTube allows content creators to create their own personalized URLs that make it easier for viewers to remember and access their channel. While this feature can help you build brand awareness, you need to make the change manually in the Studio.

Here are all the requirements for setting up a custom URL for your YouTube channel and how you can create one in minutes.

Why a personalized URL is important

YouTube automatically generates a URL for each channel when it is created. It contains a unique identifier mixed at random with numbers and letters, at the end of the URL.

Related: How to Set Up a YouTube Channel for the First Time

These default URLs are almost impossible to remember, but you can actually replace them with your brand name or something more memorable. This will make your channel look more professional and help people remember how to access it.

This is what a common YouTube channel URL will look like:

The mix of letters and numbers at the end of the URL is what you can change to be more recognizable. Note that the unique identifier is UCjdbIyuiqLEpAsZkjI2bDhA.

Instead, a personalized YouTube channel URL might look like this:

Not only do you have the brand name at the end of the URL, but you also have a “c” in place of the word “channel”. A personalized URL makes it easier for people who want to visit your YouTube channel to remember how to get there.

What is required to get a custom URL

If you’ve just started a YouTube channel today, you won’t be able to get your custom URL yet. You must meet the minimum requirements to be able to apply.

  • Have at least 100 subscribers in your account.

  • The account must be at least 30 days old.

  • A uploaded profile picture

  • An uploaded banner image

Screenshot of the YouTube support website for custom URL criteria.

YouTube wants to make sure you’re an engaged content creator before distributing more custom URLs. Having the right images in place and building a small following will help show the platform that you care about your brand.

In addition to meeting these requirements, your custom URL should be based on four different elements. These include: your display name, YouTube username, current custom URLs, or a linked website.

You can also use any uppercase variation of your custom URL. Any of the variations will lead people to your YouTube channel.

Related: The Best Video Editing Apps For YouTube

YouTube reserves the right to retrieve a URL for any reason. If your custom URL is the same as a deleted account, YouTube can recover it and you won’t be able to use it. These situations are rare, so you shouldn’t worry too much about them.

How to Create a Custom URL on YouTube

YouTube will send out several notifications to let you know that you are eligible to receive a personalized URL once you meet the requirements. Your channel dashboard may contain a notification, your basic information settings may have one, and one will be sent to your registered email address.

Here’s how to create a custom URL in YouTube:

  1. Open YouTube Studio and click Customization.

  2. To select Basic information.

  3. Click on Set a custom URL for your channel.

  4. Enter your custom URL.

  5. Click on Publish, then To confirm.

Create a custom URL on YouTube

Source: YouTube

Once the URL is confirmed, you cannot change it later. If you want to change it for any reason, you will need to claim a new one. You also won’t be able to forward the URL to another channel if you create a new one.

Add a custom URL to your YouTube channel

You don’t have to settle for a chaotic mix of numbers and letters for your YouTube channel URL. You can create a custom URL, as long as you meet all the requirements, so that people can easily access your content and remember your brand.

YouTube Studio has several tips up its sleeve that can help you become a better content creator, if you’re willing to learn.


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