Is the amount of images on your webpage a Google ranking factor?

Adding images to written content can help add context to readers and keep them engaged for longer.

In turn, this could lead to more time on the site, which increases the potential for more pageviews per visit.

There are also SEO benefits associated with images, such as the ability to drive traffic from more areas in Google.

But we all know that it’s possible to have too many good things when it comes to SEO.

A few keywords are great, too many are keyword stuffing. Using some structured data is helpful, but going too far can result in violations of Google guidelines.


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Are there any SEO risks associated with using too many images?

This is the claim we will discuss in this chapter when we answer whether the number of images in a piece of content is a factor in Google ranking.

The claim: the number of images on a web page can impact rankings

The number of images in a piece of content is said to impact rankings in several ways.

It is claimed that using too many images will have a negative impact on rankings. This is because images can impact page speed, and slower pages tend not to rank as well as faster ones.


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There is another claim to suggest that a lack of images in web content can hurt a site’s SEO or that a web page needs images to rank well.

Is there any truth in either of these statements? Here’s what the evidence says.

The proof: does the number of images on a web page have an impact on rankings?

In theory, the number of images on a web page could negatively impact rankings, as the claims suggest.

However, this is not a hard and fast rule and there is no exact threshold for determining how many images are “too many”.

The extent to which images impact search rankings depends on how long they take to load.

Embedding large numbers of images with large file sizes can slow pages down, which can negatively impact ranking as page speed is a ranking factor. That’s right, page speed is a confirmed ranking factor, even if it is a “very small” one.

On the other hand, if a website uses techniques that allow images to load quickly, it can post image galleries without a problem.

The Search Engine Journal’s Complete Guide to On-Page SEO has a chapter on images with tips like using squeeze or lazy loading to achieve ideal page speeds.

When it comes to the claim that images are needed to rank high in Google, there is no truth to this.


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For proof of this, browse the first page of any SERP. There are almost certainly pages without images. Wikipedia is a great example of a site that has no problem getting high rankings despite the fact that many of its pages don’t have a single image.

Number of images on a webpage as a ranking factor: our verdict

There is no evidence to suggest that the number of images on a web page, whether too many or too few, is inherently a factor for search rankings.


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So don’t feel like you have to limit your use of images to rank well.

On the other hand, don’t feel like you have to add images to all of your pages to appease Google’s algorithms. Just like the word count, there is no magic number of images that will help you rank higher.

Featured Image: Paulo Bobita

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