LinkedIn adds live captions for audio events, custom URL listings on creator profiles
These could definitely come in handy.
Today, LinkedIn has announced new updates to improve accessibility and improve user service listings, including real-time captions for live audio events, improved search for posts you’ve seen before, and a custom URL display option on creator profiles.
The main update is real-time captions for LinkedIn Audio Events.
As explained by LinkedIn:
“Until now, when members joined an audio event on LinkedIn, they could only listen to it. By adding real-time captions, we’re making audio events more accessible and inclusive for members with hearing loss. »
As you can see in the example above, you will now have the ability to read what is being said, which will improve accessibility, while giving all users more ways to connect to live audio chats. wherever they are.
LinkedIn Audio Events, launched in January, was originally rolled out to hook into the Clubhouse boom, but has since become a valuable addition to the LinkedIn connection process. Really, audio dating like this probably fits better on LinkedIn than in other apps, because the professional focus of the platform can make it more relevant and topical, while more people are probably looking to catch up with those of their sector in the middle of the WFH. gap.
Discovery of LinkedIn audio events remains somewhat problematic, but perhaps if this can be improved and more users can be alerted to potentially relevant rooms as they occur, it could become a very valuable part of the LinkedIn experience.
Focusing on the discovery aspect, LinkedIn is also launching a four-week real-time interactive series conversations to help LinkedIn members “learn the kinds of skills that can help them advance their careers.”
“Every Wednesday from May 18 through June 8, learners will be able to ask questions, share experiences, and engage in conversations with amazing instructors on topics like Making Better Decisions with Dan Ariely or Reinventing Yourself with Debbie Milman.”
This could be a good way to publicize LinkedIn live events, while showcasing LinkedIn Learning instructors, helping to raise awareness of the platform’s broader educational offerings.
Again, it still feels like LinkedIn might need a separate tab in the app to showcase its live events in real time, but more programs like this will help raise awareness for more people. users to these offers.
For now, you can search “LinkedIn Learning Live” in the app to find out about upcoming events. You can also use the “Events” filter when searching by topic to find upcoming live discussions on a given topic.
On another front, LinkedIn is also looking to make it easier to find posts you’ve already seen in the app.
“We’re hearing from members saying they want to rediscover posts they’ve seen, and we’ve made it much easier. If you’re looking for something you’ve seen on Feed before, you can now search with the creator’s name and keywords in their post.
Which doesn’t sound like a major improvement, but it may help you find that one post of that type that you remember seeing, but can’t move.
Again, if you already knew the names of the creators, you could search for their profile and check their “Activity” feed.
Maybe that helps, but it doesn’t seem like a major update.
LinkedIn has also added some enhancements to its service listings, with service providers now able to share enhanced reviews with their community.
To be clear, LinkedIn has allowed service providers to display customer reviews since August last year, but this improved display will make it easier for profile visitors to see those comments in feed.
“We know that word of mouth is how many providers find new customers and grow their business. It is also essential that customers help validate which service provider is best for them. By sharing reviews in their feed, service providers can multiply the impact of a single review and leverage the benefits of word-of-mouth recommendations in their community.
This could be hugely beneficial for those looking to use LinkedIn to attract leads, with direct customer feedback now available in addition to your service listings.
And it might be worth considering – LinkedIn says that since March 2020, the number of people searching for and requesting services in the app has increased 3.5 times – “particularly in categories like business coaching. ‘business and management, marketing, software design and development’.
Could be an interesting option.
Finally, LinkedIn has also officially announced that it will soon allow all users to add a link at the top of their profile, redirecting profile visitors to their company’s website.
Originally spotted during testing late last month, LinkedIn says the feature will only be available to those using its Creator Mode option initially, before rolling out to all users in the near future (but not still calendar).
These are a few handy additions for LinkedIn – nothing game-changing as such, but small tweaks and improvements that could have a significant impact on your process.
And with LinkedIn continuing to see “record levels of engagement” and interest in the platform set to increase further amid post-pandemic recovery, it might be worth taking some time to try this news. options, in order to understand how to make best use of each in your process.