What is vanity uniform resource locator?
A vanity URL is a truncated uniform resource locator (URL) that redirects to a longer URL, while extending an organization’s brand.
The domain name of a vanity URL is usually less than ten characters and somewhat resembles the organization’s usual domain name. For example, if the organization’s usual domain name is Business2BusinessITServices.com, the domain name of its vanity URLs might be b2bIT. Once the organization has decided on the domain name it will use for truncated URLs, the organization should purchase the domain name from a registration site like GoDaddy and decide to host its own email shortener. URLs internally or use a third-party hosting service like Bitly, whose advanced settings give members the ability to create a custom short domain and issue custom URLs.
The goal of buying a short domain and customizing the truncated URLs is to ensure consistent branding no matter where the organization’s content is shared. Some search engine optimization (SEO) experts argue that vanity URLs can also help provide insight into dark social traffic, making it easier for organizations to track website referrals from social media and apps. mobiles.
This was last updated in November 2015
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